2 posts tagged “media”

A blogger/writer named Yakov Fain posted a fairly edgy piece on a Java news blog today titled "How to write an article for InformationWeek".  At first glance I think, Yeah dude, let 'em have it!  But, what good is going to do you to poke at the big daddy of tech trades like this?  David Strom, writer of the piece was making a valid attempt at service journalism.  I could take either side in a media debate like this, but the main theme for me is...publishers take note, printed trade mags could be obsolete in a few years unless you take a more integrated approach to publishing, Google may eat your lunch.  Aren't they in the middle of cornering the market on all types of ad distribution?

I've done PR for trade publications before and know a lot of writers like Strom.  They definitely care and aren't lazy about their beats, they're just writing for their given audience.

Jason Pontin of MIT's Technology Review (a former client) is making a valiant attempt at tackling the new realities of publishing.  He's a favorite of Folio magazine for his honesty about the medium.  I have huge respect for what he's trying to do with the 106-year-old magazine. 

Congrats Brian Stetler, the TVNewser for the huge profile in the Times!  We didn't need to see you in the mainstream media to know you kick ass.  This means you are officially the youngest journalist I've pitched at 19 when I dropped you a few Trippi-related items a couple of summers ago. How did you get all those scoops initially??