10 posts tagged “pr”
I'm still at the Sree & Anil Dash show at Columbia. He just mentioned having a blog is a great way to pull all of your personal information in to one place. Unfortunately, Vox does things their own way.
So if you want to check out my LinkedIn profile, go here.
These auctions benefit something called Saving Animals Across Borders, and is brokered by a company called Mission Fish. This is a great idea, and the auctions seem to be getting a bit of press.
I'd be inclined to buy stuff Skilling owned. He was way more interesting and evil in Smartest Guys in the Room. Perhaps the winner of his desk will find a switch for a trap door to the dungeon or something.
One of my former co-workers liked to quote me in conversations about web2.0: "In the end, the 'net is about hooking up". Yes I said that.
While you're surfing on your lunch hour finding new ways to hook up, check out Hitchsters--a social network designed to help travelers share cab fare to the airport.
It's a similar idea to Peter Shankman's AirTroductions. Peter--a relentless networker--created a social network in attempt to maximize those dead hours spent flying by finding people to talk to ahead of time. I usually use the time to GTD the sh*% in my bag and catch up on leisure reading. I'm looking forward to using these networks together the next time I fly.
The previous post took 11 minutes to show up on a Google alert via the word "Chupick". If that doesn't illustrate the value of blogging to put the right results on Google, I don't know what does.
Do you ever wonder where journalists find those amazing people who do the darndest things? For example, the much-shared, debated, and flamed House & Home article yesterday on couples who practice, or suffer from "co sleeping," or the woman who furnished her 15,000 square foot home entirely with furniture from 1stDibs.
Many of these sources are found through posts on ProfNet, the wonderful service connecting journalists with publicists for over a decade. It's invaluable. Beat reporters can call their sources and get comment as needed, but what if you're a columnist who needs to find people who've tried a certain diet, or have taught their infant sign language? Profnet. The reason it works so well is because good PR people are also connectors. PR people can use it to build relationships with writers, slot in their clients when relevant, or do it for the fun of it. I attemped to hook up Jamis McNiven, owner of Buck's in Woodside CA for a business feature about cutting deals over breakfast. Jamis is certainly the godfather of that trend--he's been helping VCs and startups connect over pancakes for ages. We'll see if it works.
--Jason Chupick
PS: The quote above is from a prominent columnist. She's right, we're all placing ourselves in stories far too often! Shankman, that means you. LOL
Thanks as always to Steve Rubel for aggregating all the stuff on the web that I care about. Recently he linked to a write-up of a study about Blackberry addiction. I was pleased to see the answer to ""chain you to work more
than they liberate you" came up almost exactly in thirds between agreed, neutral, and disagreed. I'm in the 'disagreed' camp. For me, my Blackberry helps me handle my day, and I don't mean handle as in work deep in to the night. I have a life and the Blackberry actually helps me unchain from the desk and hit the streets for actual contact with human beings. I'm sure the word Crackberry was coined...by a publicist. More on that when I find the story about companies pooling funds to put out negative video news releases.
The Journal revealed an emerging PR tactic on Friday in this story about Digg, Del.icio.us, Newsvine, and Reddit. I have experience with this, as well as participating in Slashdot conversations. More commentary TK.
It's ironic there are no "socialize this" buttons at the bottom of the story. I'd like to add to my Del.icio.us the easy way.
--Jason Chupick
My new boss, Abby Carr Gouverneur of Bliss, Gouverneur PR was on GMA this morning talking about the lame and outrageous excuses people use to call in sick. Check out the video here. Nice work Abby!
"Never pass up an opportunity to promote yourself." I learned that from my old boss, Andy Plesser. I believe he got it from Howard Rubenstein. In that vein, I should be in the Journal's Career Journal section soon, talking about how to structure your work day around your energy levels. It was a surprisingly tough interview. The reporter had me walk through a typical day to find my highs and lows. They largely revolve around food.
A blogger/writer named Yakov Fain posted a fairly edgy piece on a Java news blog today titled "How to write an article for InformationWeek". At first glance I think, Yeah dude, let 'em have it! But, what good is going to do you to poke at the big daddy of tech trades like this? David Strom, writer of the piece was making a valid attempt at service journalism. I could take either side in a media debate like this, but the main theme for me is...publishers take note, printed trade mags could be obsolete in a few years unless you take a more integrated approach to publishing, Google may eat your lunch. Aren't they in the middle of cornering the market on all types of ad distribution?
I've done PR for trade publications before and know a lot of writers like Strom. They definitely care and aren't lazy about their beats, they're just writing for their given audience.
Jason Pontin of MIT's Technology Review (a former client) is making a valiant attempt at tackling the new realities of publishing. He's a favorite of Folio magazine for his honesty about the medium. I have huge respect for what he's trying to do with the 106-year-old magazine.
My new gig at Bliss, Gouverneur PR (yes, we're redesigning soon) has me busy as of late. I missed the debut of the the Spin Thicket in October, put out by Scott Baradell, head of Idea Grove PR, and Media Orchard blogger. I like Scott's blog a lot and used to pitch it occasionally on behalf of my former client PRWeek (PR for the PR trade, somehow ironic, I know). I wonder how far he'll extend the farming metaphors--RSS Feed Trough, Hyperlink Harvest, Field of Memes? A corny field of catchphrases...
I was the resident Farker, Digger, and Slashdotter at my old job, so this caught my eye. It seems ambitious to maintain. I'll definitely add it to my reads. I already found some cool items I missed. Best of luck with it Scott.
